Industries
Built for the way your customers buy
Six industries where a website plus local ads genuinely pays for itself — each with its own buying moment, its own search phrases, and its own playbook. We know them cold, and we work them nationwide.
The terms never change from one industry to the next: you own the site, ad spend carries $0 markup, and care is month to month.
The six industries we serve
Home services & contractors
HVAC, plumbing, electrical, roofing, remodeling — when a homeowner searches, they are ready to hire, and the job goes to whoever answers first. We build contractor sites around that moment: click-to-call in the header, a quote form that works from a phone at the curb, and license and insurance stated where people actually look.
Dental practices
Most dental sites are the same template every nearby practice bought, with no way to book and an insurance question behind every ring of the phone. We build practice sites that answer what patients actually ask — who you take, what a first visit looks like, what implants involve — and let them request an appointment without calling.
Law firms
Legal keywords are among the priciest in local advertising, and too many firms pour them onto a stock-photo site with a contact form nobody watches. The case goes to whoever answers first. We build firm sites around intake speed and real answers — and run the ads so you can see exactly what each channel produced.
Med spas & salons
A med spa that lives entirely on Instagram takes bookings by DM and loses the client who wanted an appointment at 11pm. We build sites where the booking button is the whole point — your scheduler embedded, prices stated, credentials visible — so the site takes appointments while you're with clients.
Auto repair shops
Nobody browses for a mechanic. They search when the check-engine light comes on, read reviews for ninety seconds, and pick the shop that looks open, close, and honest. We build shop sites — and the Google Business Profile behind them — for exactly that moment.
Gyms & fitness studios
Fitness demand spikes on a schedule — New Year, pre-summer, the September reset — and most gym sites can't sell a trial, hide the schedule in an app, and let leads go cold in hours. We build studio sites around the offer, wire the follow-up, and have it all live before the rush.
Not on the list? The list is where we’re fluent, not where we stop — tell us what you do and we’ll say honestly whether we’re the right fit.
The constants
Same terms, every industry.
The playbook changes by vertical. The deal doesn’t. Builds run $1,500–$4,500 on a fixed quote; Watchtower care from $99/mo.
You own everything
The domain, the code, the content — yours from day one, and verifiable: the registrar login is in your name. When you leave most website companies, the website leaves with them. Ours doesn't.
$0 markup on ad spend
Your ads run in your own Google and Meta accounts, billed direct to you by the platforms. Our fee is a separate, flat, known number. You can audit both.
Month to month
Watchtower care has no lock-in and cancels by email. The only acceptable reason to stay is that the work is good — and the site keeps working after you go.
A report you can read
Every month, in plain English: what we did, what it cost, what changed. If a report needs a translator, it's hiding something.
Free assessment
Start with where your site stands.
100 points across 10 categories, free, in plain language. Passive and opt-in: a single ordinary page fetch of your public site — never active scanning or logins. The scored report is yours whether or not you hire us.