Free · 100 points
The free 100-point Watchtower assessment
Ten categories. Ten points each. One honest number — a scored, plain-language report on your public site, yours to keep whether or not you ever hire us.
Free · Passive and opt-in — a single ordinary page fetch of your public site, never active scanning or logins.
What we check
Ten categories. Ten points each.
Published in full, so you know exactly what a “free audit” looks at before you ask.
Performance & Core Web Vitals10 pts
How fast your site actually loads and responds for real visitors — the same signals Google uses. Slow sites lose customers before they read a word.
Security & Trust Infrastructure10 pts
Whether your site serves over HTTPS with a valid certificate, sends the security headers browsers expect, and avoids visible signs of neglect that make visitors (and browsers) distrust it.
Mobile & Responsive Experience10 pts
How the site behaves on a phone, where most customers will first meet you: readable text, tappable buttons, no sideways scrolling, no broken layouts.
SEO Fundamentals10 pts
The basics search engines need: sensible titles and descriptions, one clear heading structure, a sitemap, crawlable pages, and structured data that says what your business is.
Local SEO & Google Business Profile10 pts
Whether nearby customers can find you: a claimed and accurate Google Business Profile, consistent name-address-phone details across the web, and location signals on the site itself.
Content Quality & Freshness10 pts
Whether the site says what you do, for whom, and where — in current, specific language. Stale dates, placeholder pages, and thin copy all cost trust and rankings.
Conversion & Lead Capture10 pts
Whether a ready-to-buy visitor can act in one step: a visible phone number, a working form, clear calls to action, and no dead ends.
Accessibility10 pts
Whether people using screen readers, keyboards, or low-vision settings can use your site — checked against WCAG fundamentals like contrast, labels, and alt text. This is both the right thing and a legal-exposure question.
Technical Stack & Modernity10 pts
What the site is built on and whether it's aging: outdated platforms, abandoned plugins, and unmaintained dependencies are tomorrow's outage or breach.
Compliance, Business Info & Ongoing Care Signals10 pts
The housekeeping that signals a cared-for business: privacy notice, accurate hours and contact details, working links, current copyright, and evidence someone is actually maintaining the site.
How it works
Passive, opt-in, and self-submitted.
You give us your own domain — we never assess a site without the owner’s consent.
The assessment is passive and opt-in: a single ordinary page fetch of your public site — never active scanning or logins. We review only what any visitor, browser, or search engine can already see — pages, headers, certificates, listings, load behavior. We do not run vulnerability scans, penetration tests, or probes against anyone’s infrastructure.
The “Watchtower” name comes from the operational intelligence platform used across the Wolfpack family — a command-center view of technology, security, vendors, costs, and locations — which is the discipline this assessment borrows.
Ad readiness
A second, separate score — kept out of the 100.
Ten categories, ten points each, one hundred points. Ad readiness is not an eleventh category, and we never quietly fold it into your number.
Alongside the hundred, the same single fetch answers a different question: can this site profitably receive paid traffic? We check what is actually visible in your page — whether conversion or analytics tracking is installed at all, whether a Google Ads conversion tag and a Meta pixel are present, whether a ready-to-buy visitor can tap to call, and whether the page they land on can capture a lead without making them navigate first.
It is reported on its own terms — so many of these checks passed, out of so many — because a site can be a fine website and a poor place to send a budget. What a single fetch cannot see (whether conversions truly fire and record, whether calls are tracked, whether your CRM captures outcomes, whether you own your own ad accounts) is listed for you, not scored.
We will not take an ad budget until a site can convert the traffic it buys. Spending before that just purchases expensive bounces.
The report
The report is yours either way.
100 points across 10 categories, free, in plain language — a scored read on where your site stands, with no obligation attached.
- Your total out of 100, and the score in each of the ten categories.
- What specifically cost you points — named, not hinted at.
- What we would fix first if it were our site.
- Plain English throughout. No jargon dump, no scare tactics.
Questions
Assessment questions, answered straight.
What is the Watchtower assessment?
A free, opt-in 100-point review of your public website across ten categories — performance, security posture, mobile experience, SEO, local presence, content, conversion, accessibility, technical stack, and business-information hygiene. You get a scored report in plain language, whether or not you ever hire us.
Does it cost anything or obligate me to anything?
No. The assessment is free and no-obligation. The report is yours to keep either way — it's how we'd rather earn work than a sales pitch.
Is this a security scan of my systems?
No. The assessment is passive and opt-in: a single ordinary page fetch of your public site — never active scanning or logins. We review only what any visitor, browser, or search engine can already see, and we never assess a site without the owner's consent — you submit your own domain.
What do I actually receive?
A scored report in plain English: your total out of 100, the score in each of the ten categories, what specifically cost you points, and what we would fix first if it were our site. No jargon dump, no scare tactics.
Free assessment
See where your site stands.
100 points across 10 categories, free, in plain language. Passive and opt-in: a single ordinary page fetch of your public site — never active scanning or logins. The scored report is yours whether or not you hire us.