What we do, in plain terms

Website design & rebuilds

We design new sites and rebuild aging ones for small and mid-sized businesses. Every build is mobile-first, fast on real connections, accessible, and structured so search engines — and increasingly, AI answer engines — can actually understand what your business does and where it does it. You own the site and the domain; we never hold either hostage.

Builds are scoped one-time projects ($1,500–$4,500 depending on size), and every build is paired with a care plan — because a website handed over and never touched again starts decaying the day it launches. See pricing for details.

Watchtower Site & Infrastructure Assessment — free

Before we recommend anything, we look. The assessment is a 100-point review of your public website across ten categories — performance, security posture, mobile experience, SEO, local presence, content, conversion, accessibility, technical stack, and business-information hygiene. It is passive and opt-in: you submit your own domain, and we review what any visitor or search engine can already see. We do not probe, scan, or test anyone’s infrastructure without consent.

You get a scored report in plain language, whether or not you hire us. Read the full methodology.

Local SEO

For most SMBs, “SEO” really means being found by people nearby who are ready to buy. We manage the fundamentals that move that needle: your Google Business Profile, consistent name-address-phone listings across directories, location and service pages that read like a human wrote them, and review responses. We report monthly on where you actually rank for the searches that matter in your area — across the New England, New York, and New Jersey markets we serve.

Illustrative example: a plumbing company whose Google Business Profile lists an old address and whose site has no service-area pages will routinely lose map-pack placement to a competitor with clean listings — even with a worse website. That listing hygiene is the kind of work this service covers.

Ad management

For businesses that want demand now, not in six months, we run search and local ad campaigns (Google Ads and, where it fits, Meta) with tight geographic targeting and honest reporting: what was spent, what it produced, and what we changed. Ad spend is billed directly to you — we never mark up media. Ad management is included in the Watchtower Full Stack plan.