IndustriesMed spas & salons
Instagram fills the feed. The website fills the book.
A med spa that lives entirely on Instagram takes bookings by DM and loses the client who wanted an appointment at 11pm. We build sites where the booking button is the whole point — your scheduler embedded, prices stated, credentials visible — so the site takes appointments while you're with clients.
What owners tell us
The same problems come up in nearly every first call. If any of these sound familiar, they are exactly what the work fixes.
Instagram is the whole web presence
The feed is beautiful, but a DM is a terrible booking system: it depends on someone seeing it, and it disappears into a pile. Clients who can't book in two taps drift to the competitor who lets them.
Price-shopping calls all day
When the service menu hides its prices, every curious prospect becomes a phone call — and most of them were only ever asking one question. Transparent or “from” pricing answers it on the page and books the ones who were serious.
Before-and-afters with no durable home
Your best proof scrolls away in the feed within days. A consented gallery on a site you own is the permanent version — organized by treatment, findable by search.
Nothing says who holds the needle
For injectables, credentials are the buying decision. If the site doesn't say who performs the treatment and what qualifies them, cautious clients — the good ones — go somewhere that does.
What we build
A custom build on real, portable code — never a template chosen from a menu. Fixed quote before work starts, $1,500–$4,500, and you own the site and the domain from day one.
After launch, a Watchtower care plan from $99/mo keeps it fast, secure, and current — month to month, leave anytime and keep everything.
On the site
- Online booking front and center — Vagaro, Boulevard, GlossGenius, or whatever you run, embedded
- A service menu with transparent or “from” pricing, to end the price-shopping calls
- Consented before-and-after galleries with a permanent, organized home
- Provider credentials stated plainly — especially who holds the needle
- Memberships and packages presented so they actually sell
- Gift cards people can buy without calling
- A review stream tied to your Google Business Profile
How ads & local SEO work here
Treatment searches — Botox, laser hair removal, filler — carry ticket sizes and repeat visits that make Search ads pencil. Google restricts how some prescription-drug terms can be used in ads, so campaigns need careful structuring to run compliantly; we build them that way from the start. Your ads run in your own accounts, billed direct by the platforms, $0 markup.
This is also the rare vertical where Meta and Instagram ads genuinely complement Google: consented before-and-after creative and intro offers build local demand while Search catches the people already looking. Local SEO underneath it all: a treatment page per service, reviews, and a Business Profile with real photos.
The seasonality is plannable: wedding and prom seasons, holidays, New Year self-care — and laser cycles that need lead time, which makes “start before summer” an honest urgency rather than a manufactured one. Memberships smooth the dips.
The $0-markup difference
Much of this industry bundles ads, hosting, and “leads” into one contract where the agency’s cut hides inside the ad budget — and some of it resells the same lead to several competitors at once. We run it the other way:
- Your ads run in your own Google and Meta accounts — you keep them if you ever leave
- Ad spend is billed direct to your card by the platforms; we never touch the media bill
- $0 markup — our fee is a separate, flat, known number
- A plain-terms monthly report: what was spent, what it produced, what we changed
- Month to month, in every industry — the only reason to stay is that the work is good
Before you sign with anyone — us included — ask three questions: who owns the domain, can I export the site, and can I see the platform’s own invoice for my ads? Every answer here takes one sentence, and it’s yours, yes, and yes.
FAQ
Straight answers for med spas & salons.
The same answers you’d get on the phone — including the parts a pitch would leave out.
Can clients book without calling or DMing?
Yes — that's the point of the build. We embed the booking system you already use so the site takes appointments 24/7, confirmed by your rules. The 11pm impulse booking becomes a client instead of a lost DM.
Should I show prices?
Usually yes — at least “from” pricing. Hiding prices doesn't create consultations; it creates phone friction, price-shopping calls, and silent drop-offs. Stated pricing filters for clients who are ready and saves your desk hours a week.
Aren't Botox ads restricted?
Google limits how certain prescription-drug names can be used in ad copy and targeting, and the rules shift. We structure campaigns — keywords, copy, landing pages — to stay compliant while still reaching people searching for the treatment. It's a solved problem when it's set up deliberately.
Do you use my photos?
Yes, and we insist on it. Real, consented before-and-afters outperform stock everywhere they appear — on the site, in ads, on your Business Profile. We help you build the consent process so every image is one you're allowed to use.
Free assessment
See where your site stands.
100 points across 10 categories, free, in plain language. Passive and opt-in: a single ordinary page fetch of your public site — never active scanning or logins. The scored report is yours whether or not you hire us.