$0
markup on media spend
Advertising spend is billed directly to the client, separate from management work.
Results standard
Outcomes, only when we can prove them.
We do not turn a platform estimate, a short spike, or an unverified client recollection into a headline.
Current library
Permission-cleared client outcome records are in preparation. None are being simulated to fill the space.
Until a record clears the standard below, it does not appear as a result. The public commitments farther down this page are operating terms—not client performance claims.
Required record
Seven fields before a result goes public.
The record is designed to be read by a skeptical owner, not only a marketing platform.
Baseline
Record the starting state before the intervention begins, with a date and source.
Intervention
Name the work performed, what was outside scope, and any major changes made by others.
Window
State the exact measurement period and use a fair comparison period when seasonality matters.
Outcome
Prefer qualified leads, booked work, or revenue over clicks and platform-selected vanity metrics.
Evidence
Retain the source record and explain whether the figure is observed, client-reported, or modeled.
Limits
Disclose missing data, attribution gaps, small samples, and factors that prevent a causal claim.
Permission
Publish names, logos, quotes, screens, and numbers only after the client approves their use.
Verifiable now
Published operating commitments—not performance claims.
Fixed
quote before build work
The website-build scope and price are agreed before the work starts.
100
assessment points
The website assessment covers ten defined categories and separates automated findings from manual review.
Monthly
care-plan term
Care is month to month, and the client keeps the site, domain, and assets when the relationship ends.
How to read a result
Useful evidence can still have limits.
Website and campaign outcomes are influenced by offer quality, sales follow-up, seasonality, competition, and changes outside our control. A case study can document a strong relationship without proving that one change caused every outcome.
When data is modeled, client-reported, incomplete, or too small for a strong conclusion, the public record will say so beside the number—not in a distant footnote.
See the work publication standardEstablish the baseline
Measure the starting point before choosing the work.
Get the free website assessment
An immediate preview. A full written review. No sales call required.