Pricing
Simple plans. No surprises.
Care plans at $99, $249, and $499–$799 a month — month to month, and ad spend is never marked up. Builds $1,500–$4,500, fixed quote before work starts.
Watchtower Essentials
The baseline every business site should have.
$99/mo
- Managed hosting with uptime monitoring
- SSL certificate validity watch
- Security-header watch
- Minor content edits every month — text, images, hours, staff changes
- Monthly plain-English report: performance scores, certificate & security-header status, and what we changed
Most popular
Watchtower Pro
For businesses that live or die on local search.
$249/mo
Everything in Essentials, plus:
- Google Business Profile management
- Citation & directory-listing cleanup
- Monthly local-rank report: where you rank for the searches that matter in your area, and what moved
Watchtower Full Stack
Your outsourced web & demand-gen department.
from$499/mo
Runs $499–$799/mo depending on ad-management workload and content cadence — set with you up front.
Everything in Pro, plus:
- Ad management — spend billed direct to you, never marked up
- Monthly content / blog cadence, set with you up front
- Quarterly design refresh credit
- Ad performance reported in plain terms: what was spent, what it produced, what we changed
Every plan is month to month and reports to you every month in plain English. If you leave, you keep your site, your domain, and your accounts.
Build projects
Website builds — $1,500–$4,500, fixed quote before work starts.
A design or rebuild scoped to your business, and the range is not a meter that runs. Every build requires an active care plan (Essentials or above) — that’s a feature, not fine print. The people who built your site are the same people monitoring it, patching it, and answering the phone about it. You own the site and the domain.
The 30-day watch guarantee.
Try any Watchtower care plan for a month. If you don’t think the watch is worth it — for any reason — say so within 30 days and we refund it in full. No forms, no retention call. You keep the report, and you always keep your site and domain, because they were yours to begin with.
FAQ
Pricing questions, answered straight.
The same answers you’d get on the phone — no fine print waiting behind them.
Why do website builds require a care plan?
Because a site that nobody maintains starts decaying the day it launches — certificates lapse, plugins and dependencies age, content goes stale, rankings slip. We don't sell builds standalone because we don't want to hand you a liability. Every build is paired with at least the Essentials plan so the thing we built stays fast, secure, and current.
What determines where a build lands in the $1,500–$4,500 range?
Scope: number of pages, whether we're migrating existing content, custom functionality (booking, quoting, forms), photography and copy needs, and how much brand work is involved. You get a fixed quote before we start — the range is not a meter that runs.
What does the Full Stack range ($499–$799/mo) depend on?
Mostly ad-management workload and content cadence — how many campaigns we're running and how much content you want produced each month. We set the number with you up front and it stays put unless the scope changes.
What if I need more than my plan covers?
We scope it and quote it as a small fixed-price project — the same way we quote builds. No surprise hourly billing, no plan upsell pressure. If a bigger plan genuinely fits better, we'll say so and show the math.
Can I cancel a care plan?
Yes. Plans are month to month. If you leave, you keep your site, your domain, and your accounts — we don't hold anything hostage.
Is the assessment really free?
Yes. It's a passive, opt-in review of your public website that you request for your own domain. You get the scored report either way — it's how we'd rather earn the work than a sales pitch.
Free assessment
See where your site stands.
100 points across 10 categories, free, in plain language. Passive and opt-in: a single ordinary page fetch of your public site — never active scanning or logins. The scored report is yours whether or not you hire us.