IndustriesLaw firms
The most expensive clicks in local search deserve a better landing.
Legal keywords are among the priciest in local advertising, and too many firms pour them onto a stock-photo site with a contact form nobody watches. The case goes to whoever answers first. We build firm sites around intake speed and real answers — and run the ads so you can see exactly what each channel produced.
What owners tell us
The same problems come up in nearly every first call. If any of these sound familiar, they are exactly what the work fixes.
You can't tell which cases came from where
When ad spend, referrals, and organic search all pour into one phone line, the marketing budget is a guess. Call and form tracking, wired per channel, turns it into a ledger.
Stock-photo sameness
Columns, gavels, a skyline at dusk — legal sites blur together, and clients aren't hiring a skyline. They're hiring a person. Real attorney bios, credentials, and photos are what separate a firm from the template next door.
Slow intake loses signed cases
The person who just got arrested, injured, or served doesn't leave a voicemail and wait. They call the next firm on the list. Whatever your ads cost, slow response is the leak that drains them.
Bar rules make marketing feel dangerous
Advertising rules differ by state, and the fear of a misstep keeps many firms vague to the point of invisibility. There's a wide lane between puffery and silence — we write inside it, and final copy routes through you.
What we build
A custom build on real, portable code — never a template chosen from a menu. Fixed quote before work starts, $1,500–$4,500, and you own the site and the domain from day one.
After launch, a Watchtower care plan from $99/mo keeps it fast, secure, and current — month to month, leave anytime and keep everything.
On the site
- Practice-area pages that answer the questions clients actually search
- Attorney bios with real credentials, admissions, and photos
- Fast intake: a short form plus click-to-call, wired for instant notification
- A same-day-response promise the firm can actually keep, stated plainly
- Results and testimonials presented only within your state bar's advertising rules
- Clear geography — the courts and communities you serve
- Call and form tracking so you know which cases came from which channel
How ads & local SEO work here
Local Services Ads cover many practice areas: a screened-and-verified badge, pay-per-lead billing, placement above everything else. Below them, Search ads on case-type keywords cost real money per click — so landing-page quality and intake speed decide whether they return anything. That's the part we build. Your ads run in your own accounts, billed direct by the platforms, with $0 markup from us.
Legal is one of the verticals where content depth genuinely moves local rankings: reviews and citations matter, but so do substantial practice-area and city pages that answer the questions a worried person types at midnight. We write them, you approve them, and we report monthly on what ranked and what it produced.
Urgency in legal is event-driven, not seasonal — arrests, accidents, filings, life events. Speed-to-contact is the whole game, so we wire every form and tracked call for instant notification. Answering is your team's job; making sure the lead reaches them in seconds is ours.
The $0-markup difference
Much of this industry bundles ads, hosting, and “leads” into one contract where the agency’s cut hides inside the ad budget — and some of it resells the same lead to several competitors at once. We run it the other way:
- Your ads run in your own Google and Meta accounts — you keep them if you ever leave
- Ad spend is billed direct to your card by the platforms; we never touch the media bill
- $0 markup — our fee is a separate, flat, known number
- A plain-terms monthly report: what was spent, what it produced, what we changed
- Month to month, in every industry — the only reason to stay is that the work is good
Before you sign with anyone — us included — ask three questions: who owns the domain, can I export the site, and can I see the platform’s own invoice for my ads? Every answer here takes one sentence, and it’s yours, yes, and yes.
FAQ
Straight answers for law firms.
The same answers you’d get on the phone — including the parts a pitch would leave out.
Are legal ads worth the click cost?
Only when the landing page and the intake process are built to convert — an expensive click onto a generic homepage with a slow form is how legal ad budgets evaporate. We build the tight landing pages and instant-notification intake first, then turn on spend. And because your ads run in your own account with $0 markup, you can see exactly what Google charged.
Can you promise a number of cases?
No — and no one honestly can. Case volume depends on your market, your practice area, and your intake. What we promise is the asset and the ledger: a site you own, campaigns in accounts you own, and a plain-terms monthly report of what each channel actually produced.
How do you handle bar compliance?
We follow your state's attorney-advertising rules — on testimonials, results language, and disclaimers — and every piece of final copy routes through you before it publishes. You're the lawyer; you get the last word.
Do you do intake for us?
We wire the intake — forms and tracked calls that notify your team instantly, so nothing sits in an inbox overnight. Answering is your team's job, and we're plain about that: the firm that responds first signs the case, and no website can return a phone call.
Free assessment
See where your site stands.
100 points across 10 categories, free, in plain language. Passive and opt-in: a single ordinary page fetch of your public site — never active scanning or logins. The scored report is yours whether or not you hire us.